Increase Conversion With Your Shopping Cart Software
Evolving the marketing of an eCommerce store can seem like an expensive and troublesome task for many small online businesses. Often times WebCart customers say "I am paying for a shopping cart software solution, what I can do with it to increase my current business?" There is a lot WebCart shopping cart software customers can do with their existing carts without spending a fortune on customization and marketing.
Analytics - Pay close attention to which products or services are receiving the most clicks. With WebCart's built in analytic tools discovering which pages receive the most hits is a snap. Additionally, pay close attention to which products are being sold the most. With this data in hand I recommend putting the popular products up on the first page so they are in clear view to anyone coming to your site. The data collected from the page views I recommended adjusting and researching why the page received so many clicks, but not as many sales. Perhaps a competitor is selling the same product at a lower rate, or the product description, image or title is not clear.
Product Customization - It's no marketing secret that making your customers feel unique is a great way to increase sales. The same concept can be applied to your products. For starters, it's a good idea to enable a wizard for online shoppers to use in order to find the perfect gift. Let me give you an example, using selling shoes online. An online visitor would first click the wizard, and a page would come up asking them what type of activity they are planning on using shoes for. It could be things like running, basketball cross training etc. The next screen could have a list of more specific questions like what color style or brands they want. The process would continue until the online visitor receives a custom recommendation based on their styles. This tool alone has been proven to increase conversation by leaps and bounds.
