Once the article is written it's time to mass distribute it. The beauty of the internet is that mass distribution is not only instantaneous, but it is also targeted. In case you're getting confused let me explain what I mean. Although your article will be out there it's worthless unless it's what people are looking for. A metaphor from everyday living would be a clothing store that has piles of clothing, and no organization.  Finding an article of clothing in such a pile would require hours of sorting and searching. However, a store that has clothing divided up in to styles, colors and sizes makes the shopping experience a lot  easier and enjoyable. The same concept is applied for article marketing; if your article is just piled on top of hundreds of other articles then the potential exposure and  marketing becomes virtually worthless.  

In order for internet users to find your article they would visit article directories which usually a) review your article for quality and b) Insert it in to a proper category. By doing this, online visitors are able to easily find information in the category of their choosing. To the best of my knowledge there are over 300+ article directories on the web. Submitting to each of these directories would take hours if not days. However, this is an option each eCommerce business owner can exercise. Personally, I choose to use a service which submits all my articles for me. This literally saves me hours a day, and I rest assured that all my articles are being submitted. The service I use is Submit Your Article  which for a small fee does all  the work for me.

One last thing to consider when submitting articles is the resource box which tells the world who you are and what you're all about.  The reason the resource box is important is the ability to add a one or two links (depending on the directory)  back to your site. Here is where you would capitalize on not only linking to your home page, but also to a specific category page. In our previous example of shoes, the store owner would be able to link directly to the and  specific category page which could be something like nike, rebook etc.