Ecommerce shopping has a number of benefits over shopping in person.  It's convenient, allows you to price-compare quick and easy, and provides you with a wide selection of products and brands to choose from.  However, not everything with ecommerce shopping is positive.

From the shopper's standpoint, there is always the fear of credit card fraud, spam and identity theft from your ecommerce shopping cart.  Because of these very reasons, a number of people still avoid purchasing items online.  Is it really worth the risk of losing everything just so you can "conveniently" purchase a jacket or CD?

Another downside to ecommerce shopping is shipping prices.  Some websites do provide free shipping, but many times it is after you have purchased a certain amount.  Many times, when you add up the price of the item plus shipping and tax, your ecommerce shopping cart is more expensive than purchasing it in person.

When you purchase an item in the store, you have the ability to feel the texture of the item, measure it to make sure it accommodates your needs, or try on the clothing to assure yourself it fits.  With ecommerce shopping, you have no guarantee that the item you are purchasing will work.