Finding The Right Name For Shopping Cart Software
Shopping cart software is obviously not the end all of eCommerce success. If fact if you have been reading some of my previous posts you will find a wealth of information about different strategies and tips to achieve success. As I understand it the criteria for shopping cart software is more then just a shopping cart, but rather a collection of marketing, software and risk taking which if done correctly will yield unimaginable success. In this post I will discuss the importance of choosing a strong business name. Often overlooked, a business name is the first thing customers associate a business with, therefore, it’s important to take special consideration when choosing one.
It’s kind of comedic when new business owners believe they found the perfect name only to discover that the .com and / or the .net have been taken. I can’t stress this enough before you finalize a business name make sure the .com or .net is available because customers will most likely associate a business name with a domain name. It’s unreasonable to expect online customers to remember two sets of names 1) your business name and 2) your domain name. Therefore, if the name you want is unavailable move on to the next step.
Determine if your name is a band or a business name. The way to decide what type of business you have is simple. Ask yourself am I selling a product made by someone else or is my product unique to me? Often times an online business provides a service like computer repair, web design, internet marketing just to mention a few. In these cases it’s ok to use a personal touch like J&F Design Solutions or Sean’s Computer Service. It’s a high probability that names like J and F design will be available in .com and .net.
