The last few posts I discussed the cool features of WebCart’s Shopping Cart Software. I decided to take a little break, and talk about ways eCommerce merchants can maximize their profits from their shopping cart software. Obviously, I don’t have all the answers, but I can provide some amazing tips that can help you get started right out of the box.

Add Audio Instructions – Many times customers want to make a purchase on your website, but don’t have the faintest idea of how to fill out a checkout page. It’s easy to assume this day in age that everyone knows how to make a purchase online, but let me reassure you that many people don’t know how to use a computer this is especially true with older folks who never used a computer before. Therefore, it’s important to give very clear instruction. One way to do this is my providing an audio clip explaining how to make a purchase.

Guarantee – Most online shoppers are a little skeptical about purchasing items from the web. Therefore, it’s important to make your customers feel comfortable about making a purchase from your eCommerce web site.  One way to do this is by offering a guarantee that goes beyond what anyone else is offering. Think of it this way if your product is solid you will have very few returns, but your revenue will increase.

Gift Certificates always make great gifts because it allows for the flexibility of purchasing anything inside of the store.  Before the internet was established as a competitive market place for products, gift certificates where almost used exclusively by large retail corporations. The reason many small business owners were unable to use a gift certificate program was because the fraud was very high, and for a small business to invest in a complex computer system didn't make business sense.

With the explosion of the internet and eCommerce small and medium size business are able to harness the same gift certificate power that the big boys enjoyed without paying an arm and a leg for it. In fact, most shopping cart software solutions should come pre-built with some sort of  GC (gift certificate) solution.  WebCart is defiantly no exception! In fact the GC system for WebCart comes with a wealth of features that are not likely to be found on other shopping cart software solutions.

For starters. A webmaster can simply log in to the WebCart backend and create a simple GC option which online customers can purchase. The cool thing about this feature is that it basically manages itself. The system knows how many it sold, and once the GC is redeemed it becomes void.  In addition, WebCart is also capable of generating custom GC for specific industries. Let me explain what I mean. Let's say you sign a deal with the local bookshop to provide all of its employees with GC for Christmas. All you would have to do is create a custom batch of GC though WebCart and the job is done for you.