Saving Long Term Customers - Criteria For Shopping Cart Software
Many eCommerce merchants come to realize that the criteria for shopping cart software is found in the long term customer. Most of them already know your URL by heart, and they adamantly recommend your product to their family, friends and coworkers. By them doing such simple things the word about your business gets out.
However, many shopping cart owners would say, word of mouth is responsible for a small percentage of their overall sales. Therefore, it’s important to create a strategy which would allow you to convert a larger percentage of customers in to loyal ones. The method I tend to follow is two fold, first I “incentives” new customers by offering free shipping, a free gift or a percentage off their order. However, I extend the discount over 3 orders so that I will ensure they will come back. Second, I go beyond the regular criteria for customer service. For example, for the first few new orders I would have my customer service staff call and make sure the package was delivered in a timely manner, and ask the new customer if there is “anything else we can do for them”
Another great way to excite new customers is by stuffing valuable offers and coupons with their orders. MagazinePromotion.com, A full magazine subscription source inserts a personalized gift card and coupon with every single order which have become fairly popular with their customers.
