If you have ever attempted to register a domain-name, you probably realized pretty fast that the name you originally wanted has already been taken. In order to meet the criteria of shopping cart software, new eCommerce store owners need a catchy, simple and SEO friendly URL to build their online business on.

What do most new eCommerce store owners do to get a domain name? Well, they tend to  choose awfully odd names. They find out “computers.com” is in use and learn that “easycomputers.com” is also taken. Then, the sad reality is that most new eCommerce store owners will end up purchasing a domain name that goes something like “superfast-and-easycomputers.com. What’s wrong with this domain? For Starters it’s too long and it contains a hyphen. The problem with hyphens is the chance customers may forget the hyphen and end up on a competitors site. The key to a good domain name is found in its simplicity and shortness. If at all possible,  it should be short, and spell the way it sounds. Therefore fastcomputers.com is much better than speedycomputerservice.com. Also whenever possible try to get a .com instead of .net, .org .name or whichever other extension is available.

Your domain name can dramatically affect search engine ranking, as a result, if you want to be listed for “computer services,” it would be smart to include the word “computer” in your domain name.. An easy way to do this is by using your brand name alongside a main keyword term. To explain with by an example, JohnsComputers tends to work better than speedycomputerservice.com. If you follow these rules it will save you a search engine marketing nightmare in the future.

This entry was posted on Wednesday, August 30th, 2006 at 5:07 pm and is filed under Criteria For Shopping Cart Software, Shopping Cart SEO Tips, Shopping Cart Software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.