Recently a client of WebCart created a series of  podcasts  for all their entire product catalog. When I first heard about what he had done I was a little skeptical, but when the site owner showed me the amount of incoming links, and traffic they had generated because of the podcast I became very convinced that this could be a great idea.

However, can podcasting really help boost online sales for every business? What most people have to think about is the amount of time a potential customer would want to spend listing to a description as oppsed to reading about it. To me, podcasting can be useful for a detailed product usage and provide key information about particular industries.

Many in the eCommerce world argue that it’s not much different than offering up video or audio on your own site, and in many ways that’s exactly what it’s.

Benefits of Podcasting

Podcasting has many benefits, some are not known by all webmasters. You can reach broader audiences and just like pay-per-click advertising, it only costs you money when somebody downloads your content. With Podcasting business are able to brand their name, site or products via audio or. An important benefit is that people can subscribe to the podcast so it routinely feeds to their directory and, better yet, they can save it for later and listen to it on their ipods.

In the next post I will discuss the negative side of podcasting as it related to the criteria of shopping cart software.