Online store owners should know that by adding content which is related to your site’s industry improves your clients’ experience as well as your sites search engine ranking. They significant word I am stressing here is related. Content that isn’t somehow related to the products or services you sell online can become potentially harmful because it tends to confuse new clients and gives search engine bots the notion that you’re trying to spam them.
To meet the criteria of relevant content, online shopping cart webmasters should add descriptive paragraphs about each of their products. I usually suggest that my clients be as descriptive as possible, while adding keywords which potential customers might be searching for. Once all descriptions are written it’s a good idea to write a keyword rich “about us” page to let people know what your online store is all about, where your offices are located and how you got started selling online. Often, people look for a personal touch online, especially when they are not sure who is on the other end. Informing your customers about your business can help in making them more comfortable when shopping at your online store.

User friendly eCommerce design is a great way to keep search engine visitors. It’s important that people can find everything they are looking when visiting your eCommerce site. When ever I decide to examine one of my sites I go outside, find total strangers on the street, and offer then a free product or cash to play around with my website. After doing this with about ten “basic” internet users I end up with a wealth of data about what is needed to make an eCommerce site user friendly.

This entry was posted on Monday, August 28th, 2006 at 3:23 pm and is filed under Shopping Cart SEO Tips, Shopping Cart Software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.