It’s sort of funny how yesterday I bloged  about how eCommerce merchants don’t pay attention to small things. Today, I was reading a very interesting article from ecommerce-guide.com which basically says that online store’s would benefit by targeting “convenience-driven and luxury-item buyers” because those buyers are likely to spend a lot more money, and don’t shop the internet looking for the cheapest price around.

These results come from a study, called “Online Shopping Habits of the Price-Insensitive,” done by Forrester Research, Inc.’s e-commerce expert Sucharita Mulpuru. On paper this sounds like a great idea to numerous online businesses because everyone would love to sell items for a large profit, but the real question here is how does someone go about targeting those type of clients. Ecommerce-guide.com does give a few tips which I would be happy to share with you.

1. eCommerce merchants can  offer value-added features to address expediency, such as a “first look” at new arrivals or “longer saved” shopping carts.

2. Creating tiered and attentive customer service options, for instance, a preferred customer toll-free line and real-time order tracking.

3. Capitalizing on the segment’s proclivity for online gift-buying by creating links for “suggested gifts” and such.

4. Involving preferred customers in promotions by nurturing “brand evangelists,” forming a “customer advisory panel” or having these customers write about your site in blogs.

These are just suggestions, and to really meet the criteria for shopping cart software one could find plenty of other tips, so please feel free to post them as comments. Again, what will make a business work is the small things which the big merchents sometimes overlook.