Criteria For Shopping Cart Software | Customer Loyalty Through A User Log In System
When a business begins the search for a shopping cart solution, they tend to look at the big features a solution has to offer as oppose to the smaller, and what may seem less significant ones. In the next few posts I am going to highlight small, but significant features which should meet the criteria for shopping cart software, and play a big role in keeping customer loyalty.
User Log In / Order History
Perhaps, the most underrated feature is the ability for a customer to obtain a user name and password in order look up their order history, get real time shipping updates or make changes to their order.
I remember the last time I ordered a laptop from dell, and how excited I was to receive it as soon as possible. The cool thing about dell was that it gave me real time progress reports on when my order was being built, and once the system was built I received real time shipping information. I felt secure and confidant I would receive my order in the time promised. I can go though countless ways a user log in system can be beneficial, but I am pretty sure I made my point.
Surprisingly, many leading online shopping cart solutions don’t offer a robust user login system. Magazinepromotion.com, a long time client of WebCart, allows its current subscribes to renew all their subscriptions with one click. Therefore, once a user places an order for multiple magazines, they have the option of renewing whichever magazines they want though the backend with one easy click.
