Have you ever visited an eCommerce website, saw a product that your friend, family member or coworker would totally enjoy? I am sure the majority of online shoppers have had such an experience, which is why many online merchants have a “send this product to a friend� feature. I can’t speak for every shopping carts solution, but I do have previous experience with osCommerce and I can tell you that although it does comes with a “tell a friend� feature, it’s virtually impossible to customize the email message or the look of the box with out an additional module. In fact, the only part a webmaster is able control is its visibility, which can be enabled or disabled.

WebCart makes it easier for webmasters to customize the look and text of the “send to a friend� dialog box. The process is fairly simple. Once an eCommerce store owner decides to utilize this feature, they would simply log on to the backend of their shopping cart system. Then, Select the marketing icon > Tell a friend config > this will bring up a screen which allows webmasters to edit and apply options to the “tell a friend� dialog box.  Here is where the magic takes place. With a few strokes of the keyboard users are able to create a new custom message which will be the default once a user selects it. Furthermore, the “tell a friend� config page has another very important option which allows the customer who is sending the product to include a personal custom message.

Overall, the “tell a friend� addition might not be seen as a huge deal. However, it’s vital for WebCart to exceed the criteria for shopping cart software, and every feature becomes important when a level of criteria is set.

This entry was posted on Monday, August 21st, 2006 at 11:03 pm and is filed under Criteria For Shopping Cart Software, Shopping Cart Software, Shopping Cart Software Help. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.