Criteria For Shopping Cart Software | Email Management Through WebCart 11
Emailing is a strong component of the eCommerce world because it’s the communication tool of choice for consumers and business’ alike. Therefore, I personally believe that every shopping cart solution should have a robust and fully functional email system, which can work together with customers and vendors with out using an external program. Since the criteria for shopping cart software is important to the developers of WebCart we set out to create a distinguished emailing feature to put in WebCart 11.
To explain how the WebCart email system can help a business I decided to write up an example, in order illustrate a real world situation. Sara LaCie runs a small online used book store. Most of Sara’s clients pay her with credit cards; however, a small few don’t have access to a credit card, and therefore place orders online with the promise of mailing a check or money order. Obviously Sara doesn’t mail her book out until the check is received and cleared, but she does take the book off her website, and categorizes it as sold. Often times, customers forget to mail a check which creates problems for Sara because now she is holding on to inventory that she could potentially sell to someone else. With her previous shopping cart solution, Sara would have to manually locate all orders which have not been paid, copy and paste their email address in to outlook, and send out a customized email requesting a check.
WebCart can save Sara a great deal of time and effort with its new email system. Within WebCart 11, Sarah would simply press the email icon then select “outstanding emails” which would bring up a page where she can enter a custom request for payment with personalization options. All Sarah has to do is run a report on all outstanding invoices, select the appropriate email template, click send and boom! She is done.
