In my last few posts I discussed how using a shopping cart can benefit a typical  brick and mortar business, by reaching out to the entire word through the internet. However, what about people who don’t have the slightest idea of what to sell? One look online and you will find hundreds of products available, but how does one go about figuring out an enjoyable and profitable online venture? In the spirit of the criteria for shopping cart software, I will try to point you in the right direction.

Before I get in to what you should do, let me be specific about what you want to stay away from. The mistake many people make when they start selling on line is copying what everyone else is doing. An example would be selling DVDs, cd’s and designer clothing online. The biggest problem with selling items like the ones I described is the market is saturated with online sellers selling the same exact thing. Therefore, it’s imperative to find a unique product that is in demand and has a high mark up.

Second, try to sell things which are you are passionate about. A great example is Renee, a recent client of WebCart, who sells health food products via the web. When Renee starts talking about her teas and vitamin supplements a sense of pure passion and excitement comes over her. I know Renee will be successful in her online business because she loves what she sells.

If you’re having a hard time coming up with an ideas check out: Lisa Suttora of whatdoisell.com This site provides a wealth of information about product hotspots and ideas. Another great website I would recommend is www.trendwatching.com. If you’ve looked though the web, and are still not sure I would recommend going to a local shops within your area. Talk to the owner or sales person about their business, and think about how you can integrate it online. Good luck with your online venture!