To maximize online sales many eCommerce merchants offer a bundle of two or more products at a discounted rate. The option to offer bundle packaging to consumers is usually a win win situation for both the online retailer and the consumer who is making the purchase. Many shopping cart solutions offer bundle feature, but often times, it’s difficult to set up, and many online webmasters don’t realize what a boost bundling products together can give them.

MagazinePromotion.com, an online magazine subscription super store has been offering its customers a bundle of magazines option, for the past two years. The model is fairly simple, if a customer wants to purchase maxim magazine then they are likely to be interested in other men’s style magazines like FHM or Stuff which they can get together for a discounted rate.

Another example of a big online retailer using a bundle system is, Amazon.com. The feature is known as “better together” where amazon recommends a book which is simpler in subject and price to one that you are browsing. This sort of cross selling is very beneficial for online retailers because it offers a way to showcase products that consumers may not yet know about.

WebCart’s criteria for shopping cart software has lead to a re-engineered bundle system that combines the power of something similar to amazon’s “better together” feature with the ease of use that WebCart has become famous for.

This entry was posted on Tuesday, August 15th, 2006 at 3:23 pm and is filed under Criteria For Shopping Cart Software, Shopping Cart Software Help, Shopping Cart Software Secrets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.