The key to search engine optimization is content, the more keyword rich content a website has the better chances the search engines will rank its keywords. Writing content is a pain in part because unless a website hires a full time writer, it often times because a burden to write content full time. The good news I always let my clients know, is that all webmasters need to spend is about 15 minutes every day on content creation, in order to see SEO benefits Every company should have something to write about, for example a section called “company news” can be an extremely beneficial source of content for a shopping cart. The reason is simple; every company, no matter how small, has something new going on which they can write about. In addition, who else on this plant knows more about a company then the owner of a small business?

Another great technique I recommend is writing articles about how the products you are selling operate. An example would be a company which sells business telephone systems. If I were creating content for this site I would start by describing the many models that I have for sale. Followed by, the features of each telephone model, Basically, I would write my own mini review on the pros and cons of each telephone system. Finally, I would write a series of articles about how these phone systems can benefit potential clients. If you have been running a successful online, I am sure you already have a lot of content scattered through out your site. The tick is to get it in to one place and create a structure around it.

WebCart was engineered with SEO as a top priority. Therefore, in every standard version WebCart meets the criteria for shopping cart software by adding useful SEO tools pre-built and ready to be used. As a result, creating a news section within an eCommerce website is easy and painless. An article system is also pre-built which make posting and organizing articles by category, topic or keyword a breeze, for even the most inexperienced user.

To maximize online sales many eCommerce merchants offer a bundle of two or more products at a discounted rate. The option to offer bundle packaging to consumers is usually a win win situation for both the online retailer and the consumer who is making the purchase. Many shopping cart solutions offer bundle feature, but often times, it’s difficult to set up, and many online webmasters don’t realize what a boost bundling products together can give them.

MagazinePromotion.com, an online magazine subscription super store has been offering its customers a bundle of magazines option, for the past two years. The model is fairly simple, if a customer wants to purchase maxim magazine then they are likely to be interested in other men’s style magazines like FHM or Stuff which they can get together for a discounted rate.

Another example of a big online retailer using a bundle system is, Amazon.com. The feature is known as “better together” where amazon recommends a book which is simpler in subject and price to one that you are browsing. This sort of cross selling is very beneficial for online retailers because it offers a way to showcase products that consumers may not yet know about.

WebCart’s criteria for shopping cart software has lead to a re-engineered bundle system that combines the power of something similar to amazon’s “better together” feature with the ease of use that WebCart has become famous for.