Criteria For Shopping Cart Software - The Newsletter Tool
What is the best way to keep online customers updated about special offers? I would personally suggest an RSS feed with new products and sale items, but since many online consumers don’t have or use RSS readers, the next best option would be a newsletter. Sounds simple enough, right? The sad reality is that it may sound like an easy task, but most online store owners don’t know where to begin. Part of the frustration comes from a lack of software which incorporates a robust online shopping cart with a strong newsletter feature.
WebCart has taken the newsletter feature in to a new dimension which increases the criteria for shopping cart software worldwide. What one person finds interesting, might be thought of as mind-numbing by someone else. Therefore, WebCart has engineered a shopping cart newsletter tool which can be specific to a master category. Let me explain what I mean.
Robyn sells household accessories online. Her online store includes antique, midrange, and high end accessories which are available to the public. If Robyn were to generate a general newsletter it would not appeal to all her clients. The antique devotee does not necessarily want to read about upscale home accessory. While, Robyn’s mid range clients can’t afford her antique or high end accessories, and would rather not read about it. How can Robyn make everyone happy? She could use WebCart’s newsletter tool to offer special deals per master categories which she can designate. By doing this, three unique newsletters are able to be emailed to her customers.
