SEO (search engine optimization) is such a vital part of ecommerce that I decided to post a few more SEO related tips that should in my opinion be utilized whenever A shopping Cart client is starting an SEO campaign.

1. Get good keyword software. I personally would recommend wordtracker but it could be a little pricey, therefore, you might want to wait until your SEO is producing monetary results for you. A great alternative to work tracker is free program called good keywords here you can research and come up with a list of keywords which are relevant for your web site.

2. Once your keywords are selected it’s a good idea to sprinkle them around your page. However, you want to pay special attention to adding your main keyword with an H1 tag. Webcart has a special built in feature which enables end users to configure their shopping carts with the correct H1.H2, and H3 information. Another keyword tip that is often overlooked is how three word keywords should be placed on your site. A good example of this would be PHP Shopping Cart. Now, I could place PHP shopping cart all over my page, but a more effective method is to “sprinkle” those keywords. I would put shopping in one section then cart in another and PHP in another area of my page.

3. Keyword Stemming is another area that armature SEO’s tend to ignore. Totheweb defines keyword stemming as

“Goggle searches not only for your search terms, but also for words that are similar to some or all of those terms, including plurals.”

Basically this means that searching for the term shopping cart may yield different results then searching for shopping carts.

4. Avoid stop words ( as much as possible) when writing content for your web site. An example of some stop words are:

a, about, above, across, after, again, against, air, all, almost, along, also, always, an, and, animals, another, answer, any, are, around, as, asked, at, away, back, be, because, been, before, began, being, below, best, better, between, big, both, boy, boys, but, by, called, came, can, change, children, city, come, could, country, day, days, did, different, do, does, don’t, down, during… etc

To learn more about webcart’s php shopping cart software click here

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