How to keep eCommerce shoppers content
My inbox is always over flowing with questions from clients regarding how they may make their store convert more sales. Say an eCommerce store has 1000 unique visitors a day, but only receives 10 orders this means about 99% of the visitors are not interested in making a purchase. Many web store owners find this type of statistic depressing. When this occurs I tend to offer my shopping cart software clients a few very simple points of advice which I will share with you, my dear blog readers.
Internet consumers like to spend money, however for the most part internet users are very concerned with safety and security. While many eCommerce store webmasters focus on things like aesthetics and usability; very few focus on showing the end user that they are visiting a legitimate web site that will honor a sale.
To remedy this common shortfall, shopping cart owners should register for servicess like the BBB (aka Better Business Bureau) and Hacker Safe just to mention a few. Companies like these will provide a special icon or image for shopping cart owners to place on their site which in turn will reassure web surfers of the legitimacy of an eCommerce store front. I will provide a list of link below to a few security reassurance web sites. Another simple but over looked tip is providing a clear phone number on your web site. Consumers are more likely to trust web sites which they can call.
Another important tip I like to provide my clients is to not throw away the rest of the traffic. What does this mean? It’s simple offer every single user to your web site a reason to stick around or at least come back if they are not making a purchase today. Giving away an ebook in exchange for a user’s email address can be extremely valuable to you. By having opt in email address’s shopping cart owners are able to market future products to users who would have most likely fotgotten they ever existed.
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