Organic SEO should be an important component for any internet marketing strategy. That being said it’s unfortunate how many business don’t use pay per click methods to generate traffic to their websites. Recently, yahoo announced a huge overhaul of their sponsored search system. Yahoo will call it’s new system Panama. According to industry insides Panama is going to be very similar to the already popular Google Adwords.

For those of you who are not familiar with sponsored listings let me explain it to you.

Yahoo has been known to have a very simple pay per click system. Basically I would decide on a keyword like shopping cart, and log on to overture where you would bid on the keyword shopping cart. The company or person who had the highest bid would receive top placement. Sounds simple? It sure was!! Now lets look at how Google works.

Google’s AD Sense work a little differently. I would not be directly bidding for a higher rank; instead my keywords would be evaluated by how many customers click the ad. I could pay half the price, and receive top placement if more people were clicking my ad. Therefore, it’s impossible to know how you would rank with Google until you ran a few test runs.

To sum it up yahoo will be switching from there old system to a system that resembles Google. This is unfortunate because many people such as my self enjoyed the simplicity of yahoo’s pay per click system. The good news is that yahoo will not change their system until late 3rd quarter.

Shopping Cart