Articles


How One Amateur SEO Competes With The Big Boys

by Albert Weiss

Be forwarned! There is no quick down and dirty way for you to get top rankings and lots of traffic to your website inside of ten seconds, like all of the other so called Search Engine Optimization Gurus who fill your email inbox claim. But then again, if you believe all of the hype that they spew, you probably still believe in Santa Claus or that the earth is flat.

If you want some honest info about how a sheer amateur established a profitable and successful website in well under one year, then stick around. This article is about what has worked well at getting mountains of highly targeted traffic to an ecommerce website that I own.

A year ago I was a complete beginner at this, and I didn't even know what Search Engine Optimization, reciprocal links or article spinning and marketing was. Today I am the owner of a highly successful ecommerce website.

Now, I don't claim to be a Search Engine Optimization guru. But I can honestly tell you that in well under one year, I've been outrageously successful at getting lots of traffic to my site without paying a cent for it. And my ecommerce website also has a much higher conversion rate than many other sites on the web do. In other words, my site is well in the "black" and making plenty of money.

Here is a little background on my experience: I've been an entrepreneur since 1969 and I've had a great deal of success at it. Since about 90% of all new businesses fail within three years, and many established businesses fail on a regular basis, I believe that over the years I've learned how to rapidly adapt as the marketplace changes.

I decided to transform my business into an online business in February. So I installed a copy of FrontPage and I started creating and building an ecommerce site. At the same time I started morphing my "product" for Internet consumption. In June, I was 59 and I retired from my business in order to focus full time on marketing my "product" via my ecommerce website.

You are probably wondering what my "product" is. My "product" is information. But I'm not going to tell you exactly what kind of information I sell, and I'm not going to send you to my site because I don't want my direct competitors to know how I took a brand new homemade PR0 site, and advanced it to a PR4 site by Thanks Giving - a six month time span.

More importantly, I don't want them to know the processes that I used to get my homemade website to get to a first page ranking in the Google organic SERPS for lots of very important keyword phrases, and on the first three pages of MSN, Yahoo, and Google organic SERPS for literally hundreds of different search terms. It has taken me way under one year, while lots of my competitors have been struggling at it for many years!

I'll be the first to admit that along the way, I wasted a lot of time and money on lots of Internet marketing software and lots of worthless information from the "Internet Get Rich Quick Gurus." At the same time I've learned which software packages are productive and worth the money.

HOW I FOUND SUCCESS ON THE INTERNET - ARTICLE WRITING AND MARKETING

Many people use link trading to promote websites. I myself have traded links with others in my industry. However, I believe that writing articles and getting them published on thousands of websites for free has had the largest impact on my site's ranking and the amount of money that I have been able to make. But beware: If you are not cognizant of the downside of article marketing, you can quickly drive yourself out of business.

WHAT ARE THE FACTORS THAT MAKE ARTICLE MARKETING SO EFFECTIVE?

It's simple: 1. The quickest way to good rankings on the major search engines is to have lots of one-way links from other on-topic sites to your website.

2. When you write and publish a good article to another website, your "payment" for the use of that article is one or more links from that article back to your site. The more articles that you write, the more free one-way links pointing back to your domain. The more one-way links from other on-topic sites, the better your site will rank in the organic SERPS.

3. If you are able to write a good article, then you will set yourself apart as the expert in your field. A well written article will validate you. And a well-written article is one of the best ways to get qualified traffic to your site. That is because people will read it, and if you've built their trust through your article, they will click your link to see what you have to offer them.

NOW FOR THE MONKEY WRENCH - AVOIDING THE GOOGLE DUPLICATE CONTENT FILTER

If you want to be successful then you've got to get your articles published on hundreds or even thousands of other sites. None of the major search engines like duplicated content. So even if you have an article on hundreds or thousands of other sites, Google can find the duplicate articles and only give you credit for the links in one, or maybe a few of the articles.

So in the real world, in order to get the most "bang for your buck," you have to create a unique article for each website. But it is almost impossible to accomplish that, right?

Well . . . . Thanks to modern computer programming, articles can be spun, spooled, or re-written automatically using software. And indeed, in 2006, article-spooling software began to appear on the scene.

Unfortunately, most spooled articles are worthless because the articles that the software creates on full autopilot are often totally laughable. The grammar and syntax is almost always all wrong. And anyone who reads them usually think that they were written by a six year old. And because of latent symantic indexing, the Google algorithm can also pick out and ignore these laughable articles as well.

But if you create an article that has been well-written to begin with, and then use the spooling software correctly, the software can re-write the article into hundreds or even thousands of unique, high quality articles that anyone would feel proud of. And most importantly, they will be more than unique enough to avoid the duplicate content filters.

If you don't like to write, if you do not have the time, or you don't have the expertise, you do not need to worry. You can purchase PLR (private label rights) articles and spin them! But you will always be better off if you can write your own articles.

I've used desktop software that I paid about $200.00 for, to create spun articles, and the software works great. As I write this page, I still do use this software for writing articles that I submit to article directories. The upside of this is that each article directory gets a unique version of the article, and this version won't get filtered out by the duplicate content filters. The down side is that as other webmasters take these articles from the article directories and publish them on their sites, most of these re-published articles will get filtered out. But they will still increase the traffic to your site as people read them and click your links.

Your articles usually produce many more referrals if they are placed on your competitor's website! But it is usually somewhere between very difficult and impossible to recruit other competitor webmasters to publish your articles. So that relegates you to submitting directly to article directories.

HERE IS SOME GOOD NEWS!

There are some affordable online services that allow you to use their article spooling software right on their websites, to create dozens, hundreds, or even thousands of unique articles. You can even try some of them out for free. It is easy to learn and to use their software. And the benefits of these services are almost too good to be true. Let me tell you a little bit about these services.

First off, the best part about these services is that they can take your article, and they can spool an unlimited number of unique versions of it. Then they publish a different unique version of your article on hundreds or even thousands of on-topic sites. These articles are so unique that a duplicate content filter will not filter out these articles. So you will get the benefit of all of your back links for ranking purposes.

This is real muscle. We are talking about the ability to get your well-written articles published on hundreds of your competitors and your peer's websites virtually overnight. To make the situation even more attractive, when these services publish your article on another site, they won't publish that Webmaster's articles on your site. This eliminates reciprocal linking and will net you hundreds, or even thousands of one-way links.

Unlike article directories where the number of links you can place in your article are very limited, these services allow you to put up to 5 keyword rich links in each of your articles. It's best to have each of those back links go to a different webpage on your site, not just to your home page.

You should make the links appropriate. So if your article is about baby furniture, and you are talking about cribs, you'll want to link to a page about baby cribs on your site. If you are talking about playpens, you'll want to link to a page that features playpens, etc.

Future plans on some of these article spooling networks are to publish your unique articles to thousands of on-topic blogs, and into hundreds of article directories automatically. And remember, every submission will be unique as far as the duplicate content filters are concerned.

Don't get carried away, because this is not a ten second cure for the huge job of creating hundreds of unique articles and submitting them to hundreds of directories and potentially thousands of your competitor's sites. If you believe that something like that exists, then you probably believe that the earth is flat.

You still must be willing to put sufficient effort into creating well-written professional articles. And then you must be ready to put sufficient effort into looking up the synonym words and phrases that the software requires to spin or spool your article. But believe me, you could not do in a year by manual means what these services can do in a matter of mere hours.

As an example of what can be done: I wrote 4 completely different articles on different kinds of information that I have available for sale. And after only twelve days with one of these services, my articles were on 242 different competitor site on-topic web pages.

You do the math! With 5 links in each article, one to my home page and 4 to different deep linked product pages on my website, that's nine-hundred-sixty-eight links in twelve days! And I began to see some of those links indexed by the major search engines within that same time period. Use your imagination about what will happen after a month, six months, or a year!

HOW HARD IS IT TO SPIN ARTICLES USING THESE SERVICES?

It is very easy to use the software and a 9-year old child could learn the process. You will learn to use the software within moments.

Some of these services will allow you to try out their service without charge. Many give a 30-day money back guarantee. So you get to try it for a full month to see how much it can help your site to improve its traffic before you have to pay for the service. I highly recommend this type of online service and you will want to give it a test run!

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Albert Weiss is a novice at SEO. He is NOT one of the thousands of self-proclaimed Search Engine Optimization Gurus that inhabit the Internet. However, as an amateur, he has built a very profitable ecommerce site in well under a year. His website is successfully competing with the other top producing sites in his industry, many of which have been on the Internet for ten years!

Mr. Weiss has documented the steps that were taken to drive tons of free traffic to his website to make it successful by relying on article spinning, as well as how incorporating several other aspects of Search Engine Optimization can make a website a big success. He created a Free SEO Site for everyone! So visit www.ArticleSpooling.com today.

Mr. Weiss has documented the steps he took to get tons of free traffic to his site to make it successful by using article spooling, as well as how incorporating several other aspects of Search Engine Optimization can make a site a big success. He created a Free SEO Information Website for everyone! So drop by www.ArticleSpooling.com today.

Published March 28th, 2007

Filed in Business, Ecommerce, Search Engine, Web Design